- Business & Management, Fox School of
- Marketing and Supply Chain Management
Sustainable marketing is a paradigm which extends the boundaries of traditional marketing. This course focuses on how both for-profit and not-for-profit organizations learn to innovate, develop, produce, promote, distribute, and reclaim products and services in new ways that reduce waste and pollution and benefit all stakeholders. In addition to modifications of marketing activities to reduce environmental impact, the course considers marketing's role in corporate social responsibility (including ethical considerations) and social marketing agendas (such as health and community issues).